"Without a doubt, this has to be one of our biggest Penfield collections to date! We've stocked Penfield since 2005 and have seen it grow year on year, season on season. Baring in mind that we do have such a large selection this year, we thought it would be rather fitting to produce this full Fall/Winter '11 Lookbook to showcase the range in its entirety."
"The lookbook is shot in a location not too far from the store in the grounds of Pevensey Castle. Despite the bright sunshine, we were greeted with a typical crisp, cold autumnal day which was totally fitting for the Penfield Fall/Winter collection we were to shoot."
"As you scroll through the photos you will begin to believe us when we say it's a fairly extensive selection of clothing. We try and show everything from Shirts and jumpers right through to the heavier outerwear/jackets and also accessories. The classic Penfield Kasson Jackets get quite a bit of attention, with five new colourways on offer this time round. The introduction of the new Penfield Kasson Tweed Jacket also makes a big impression with using not only the usual water water resistant Hudson Wax fabric but with the addition of extra tweed material which splits the jacket just below the chest. We've snuck in much heavier outerwear also, showing the fit and construction of the Penfield Middleborough and the Penfield Rockwool insulated jacket."
Photography shot exclusively for: Urban Industry Store
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